Copywriter, designer, creative all-rounder

📍 Sydney, Australia


#graphic design
LABELS is a Berlin-based e-commerce startup with on-demand delivery for fashion, selfcare and home.

The platform empowers individuals to discover and support their local community.

Graphic Design

Digital and print material was designed to promote the company’s first pop-up event in their new space.

Poster design and
social media post
Print poster
Instagram carousel
Tone of Voice foundations were established to maintain consistency of company identity across communication channels. 

Newsletter update to promote upcoming
pop-up event

Hi [user]!

Since we last spoke, we've moved our HQ! And to celebrate, we are hosting our very first pop-up event/housewarming party in our shiny new space


We will feature some of our favorite local Berlin brands:

Anekdot - Zero-waste lingerie and swimwear that does not compromise style for sustainability
homefullofclothes - Hand-picked secondhand and vintage pieces with contemporary urban flair
#DAMUR - Cutting-edge streetwear that exudes "naughty elegance"

You are all invited to try on our curated selection of pieces in person or treat yourself to this limited-time collaboration wherever you are, directly via our app.

LABELS is growing bigger and better thanks to your support, and we can't wait to start this new chapter with you. Come by and say hello! We welcome you with DJ sets, cold beers, and natural wine


The Team at LABELS x

© Ching Ho