Easy Liquor is an independent discount alcohol retailer that is subsidy of the Liquor Stax group.
The new branding is to appeal to local consumers and effectively communicate promotions and offers through web and print.
A heavy font choice in combination with an attention-grabbing colour palette creates visual impact, making it recognisable even from a distance.
Logo design, colour palette
The brand's accessibility and focus on value is conveyed through bold colours and simplistic form.
Tilted type conveys a sense of playfulness.
Branded shopping bags